Change begins with how we handle the materials we no longer need.

Fashion evolves quickly. So do expectations. Yet the materials we leave behind continue to speak long after the trend has passed.

On March 30, International Zero Waste Day turns the spotlight on fashion and textiles. It is a timely topic, but it points to a broader reality. What we consume eventually becomes waste, and what we fail to manage properly becomes a shared responsibility.

At Ricova, this is not a new concern. We support organizations that want to reduce landfill waste through a structured, scalable approach to zero waste. Textiles are part of this challenge, along with paper, packaging and organics. The issue is not always a lack of intent. More often, it is a lack of clarity, structure or tools.

Many businesses want to improve their performance but face practical questions. Where to start? Which containers to use? How to engage teams without complicating operations? These are the questions we work with every day, bringing solutions that fit real spaces and real people.

Since launching our zero waste program, more than 200 businesses have chosen to rethink their approach with Ricova. The results speak for themselves. Less material sent to landfill. Improved sorting. More alignment across operations.

Zero waste is not a trend. It is a direction.
Trends are temporary. Impact is built over time.
Whether the material is textile, paper, packaging or organics, one principle remains.
When there is waste, there is a decision to make.
Ricova exists to help organizations make that decision with confidence.

We are not here to demand perfection. We are here to make better possible, starting now.